In a time long long ago… humans cleaned themselves only with water ‘coz thats all they knew. Then someone invented a soap (don’t know who… we won’t get into details)… one soap was used to clean all parts of the body. Kotler’s ancestor (again.. skip details) had a brain wave. He/She (no gender bias here) created separate soaps for hair (on head- lets be specific) and body. In India (we will stick to Indian History now), the hair soap had aritha, shikakai etc. For further segmentation (I still remember Kotler’s fundas) shampoo was invented. Now the bathing ritual consisted of a body soap and a shampoo. Then… came the face wash. It was an instant hit (anything related to facial skin generally is a hit). So… now… bath soap, face wash, shampoo. Then… was a conditioner. It was expensive and only the rich could afford it. But not to worry… continuous advertising and good merchandising with lower prices ensured that it became a mass product.
- Hair Oil
- Face pack
- Hair pack
- Bath soap/ body wash with scrubber
- Face Wash
- Anti-dandruff hair cream (latest entrant)
- Moisturiser/Sunscreen (separate for face and body)
- Serum for hair
- Hair Mousse (optional- mainly for parties)
From 1 product- the soap we have evolved to using 9-12 products on a daily basis.